G1Blog

Communicating well 1 on 1 is hard. Doing the same 1 to 10 is exponentially harder. Now imagine a B2C business communicating both ways at 1 to 500,000 or more. For B2C business managers everything is on the line, every day : brand value, customer satisfaction, productivity, profits. Effective communication processes can make the difference between gains and losses. The KAA framework is a process management method that helps business managers ensure repeatable communications success.