Posts Tagged As
"communication intelligence"
Communication Intelligence for Production Management
by Michael Overturf
9/18/2007
11:19:23 AM
Business Communications Intelligence (BCI) provides data about process performance in communications processes. In this discussion I take a look at an example multi-channel campaign production and a dashboard perspective on Key Process Indicators. This is the production intelligence aspect of CI, an important management tool for those responsible for getting the message out into the hands of prospects and customers.
- Also Posted to:
- Document Composition
- Distributed Output Management
Understanding Cause-Effect in customer relationships with Business Communication Intelligence
by Michael Overturf
8/29/2007
11:02:50 AM
Marketers often struggle with market segmentation and customer identity management. Adding communications intelligence to segment parameters would provide insight into not only the communications behavior, but also content and context of communication transactions. In this time of mass customization, can you afford not to more effectively define, manage, and communicate with your customer segments?
- Also Posted to:
- Customer Data Quality
- Document Composition