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Knowledge, Analysis, Action: a framework for effective B2C communications

by Michael Overturf on 7/1/2008

Communicating well 1 on 1 is hard. Doing the same 1 to 10 is exponentially harder. Now imagine a B2C business communicating both ways at 1 to 500,000 or more. For B2C business managers everything is on the line, every day : brand value, customer satisfaction, productivity, profits. Effective communication processes can make the difference between gains and losses. The KAA framework is a process management method that helps business managers ensure repeatable communications success.

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General News

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Autonomation in Communication Management Processes

by Michael Overturf on 10/3/2007

Autonomation means 'automation with a human touch'. For the design of communication management processes this means automating the bulk of repeatable communication tasks, both inbound and outbound. This leaves workers free to spend time on dealing with non-standard communication from customers, an area where customer satisfaction gains are the largest: autonomation as a underlying principle to reduce costs and gain customer loyalty.

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Distributed Output Management
Electronic Document Management

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Communication Intelligence for Production Management

by Michael Overturf on 9/18/2007

Business Communications Intelligence (BCI) provides data about process performance in communications processes. In this discussion I take a look at an example multi-channel campaign production and a dashboard perspective on Key Process Indicators. This is the production intelligence aspect of CI, an important management tool for those responsible for getting the message out into the hands of prospects and customers.

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Document Composition
Distributed Output Management

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Understanding Cause-Effect in customer relationships with Business Communication Intelligence

by Michael Overturf on 8/29/2007

Marketers often struggle with market segmentation and customer identity management. Adding communications intelligence to segment parameters would provide insight into not only the communications behavior, but also content and context of communication transactions. In this time of mass customization, can you afford not to more effectively define, manage, and communicate with your customer segments?

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Customer Data Quality
Document Composition

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Intelligent Mail-Doing it Right the First Time Around!

by Lloyd Moss on 7/26/2007

When mailers decide how they will implement Intelligent Mail® the benefits they can derive will be based on the level of uniqueness they will assign to the Intelligent Mail® Barcode number. Even if there are no immediate needs to take advantage of these potential benefits, mailers would be wise to design their IMB implementation to assign barcode numbers unique to the mailing and the addressee so that Intelligent Mail® benefits can be enjoyed at a later date without another implementation project.

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Postal News
Mailing Efficiency

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Calculating the Value of Software Investments - 2 of 3

by Michael Overturf on 7/9/2007

Our goal at Pitney Bowes Group 1 Software is to create value for our clients. Our software products are intended to simplify our customers’ business processes and/or improve their revenue stream. We are often asked to quantify this benefit, because our customers want to offset the cost of our software with savings in their business. A frequent question our customer have is: What is the productivity benefit, in real terms, of installing your software? This is the second in a three part series that describes how to measure the productivity benefit of our software. Here we’ll discuss hands-on quantification of the impact of software investments.

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Mailing Efficiency

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Calculating the Value of Software Investments (1 of 3)

by Michael Overturf on 6/25/2007

This is a series of three blogs that provide background and guidelines on determining the productivity value of our software products. The first provides a theoretical background that discusses the Cost of Poor Information Quality. The second provides suggestions how to calculate the anticipated improvement of software installation for a given business process. The third discusses various process improvement management methods and how Group 1 Software technology components add value.

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Customer Data Quality

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Communication Management in Government-administered Healthcare

by Michael Overturf on 6/20/2007

Communication Management is a discipline constituent in businesses processes of most industries. Recent efforts to reduce Medicaid and Medicare administration costs bring this into focus for Government-sponsored healthcare. MITA(Medicaid Information Technology Architecture) provides an excellent framework for enterprise architectures, and provides us the ability to define a central business capability that manages many-to-many, multi-modal and -channel communications transactions.

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Customer Data Quality
Online Account Management

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Enterprise Address Management as a common resource for location intelligence

by Michael Overturf on 6/19/2007

Enterprise Address Management is an information management principle that provides centralized management and access to location intelligence, designed for large, diverse enterprise data environments.

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Customer Data Quality
Business Geographics
Mailing Efficiency

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Mailing Efficiency Newsletters

by Raymond Chin on 5/29/2007

Check out our important mailing efficiency newsletters and be sure to subscribe to get your own copy delivered to you via email.

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Postal News
Mailing Efficiency

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